To produce the Fortune Best Workplaces for Parents™ list, Fortune partnered with the people analytics firm Great Place To Work®. Great Place To Work has been surveying employees around the world about their workplace experiences for 30 years. Great Place To Work has developed a set of themes and metrics that not only reveal whether employees feel their workplace is great, but also predict retention, agility, and overall business success.
Using their proprietary Trust Index™ survey, Great Place To Work measures the core of what they know creates great workplaces — key behaviors that drive trust in management, connection with colleagues, and loyalty to the company.
The survey enables employees to share confidential quantitative and qualitative feedback about their organization’s culture by responding to 60 statements on a five-point scale and answering two open-ended questions.
Employees tell Great Place To Work whether or not leaders are accessible, if they communicate honestly and clearly, and if their actions match their words. Employees share whether they feel respected as individuals, whether they receive support for their well-being and personal development, if they have opportunities to contribute, and if they receive appreciation for their work. They share whether they believe their company is fair related to pay, profits, promotions, recognition, favoritism, and opportunities for growth. They share whether they are proud of their work, their team, and their company, if they feel they make a difference, and if their work is meaningful. And, they share whether they enjoy the people they work with, whether they feel cared for, and whether they can be themselves.
List rankings are based on this employee feedback, which is analyzed to determine the extent to which this experience is shared by the full workforce. To determine the Fortune Best Workplaces for Parents™ list, Great Place To Work measures parents’ survey responses, compares them to those of their peers, and assesses the impact of demographics and roles on the quality and consistency of parents’ experiences. Statements are weighted according to their relevance in describing the most important aspects of an equitable workplace.
The best companies create great work experiences not just for full-time managers, but also for their part-time employees on the front lines, for those who’ve just joined and those who’ve spent their whole career there, for every race and ethnicity, gender, neurotype, or other demographic in the organization -- Great Place To Work looks at it all. Companies with the broadest set of parents who report positive workplace experiences receive the highest rankings on lists.
In order to analyze employee feedback in context, Great Place To Work collects information from each company including their industry, revenue, size, and employee demographics. In addition, companies provide organizational information about parental leave, adoption, flexible schedules, childcare, and dependent health care benefits. Great Place To Work identifies the organizations that offer the most generous, caring and innovative cultures reflecting a genuine commitment to meeting the diversity of their people’s needs inside and outside the workplace as validated by what employees themselves report in survey results.
Because employee feedback drives these rankings, surveys must meet strict requirements for how they are distributed and the percentage of employees who respond to ensure they accurately represent honest feedback from the company’s full population. To be eligible for the Fortune Best Workplaces for Parents™ list, companies must be Great Place To Work Certified™ and have at least 50 responses from parents in the US. Companies with 10 to 999 people are considered for the small and medium category; companies with 1,000 employees or more are considered for the large category.
In the last year, Great Place To Work surveyed companies employing 8.4 million people in the U.S. and received 1.3 million survey responses. Of those, nearly 606,000 responses were received from employees with parenting responsibilities at companies who were eligible for the 2025 Fortune Best Workplaces for Parents™ list, and this list is based on their feedback.
To find out more about how to become Great Place To Work Certified™ or to apply to this or other Best Workplaces lists, visit greatplacetowork.com.
